Politeknik Seberang Perai catalog › Results of search for 'su,wrdl: Marketing Management' with limit(s): 'location:OS su-to:Service industries'

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	1.	Principles of service marketing and management by Lovelock, Christopher; Wright, Lauren. Publisher: Upper Saddle River : Prentice Hall, c1999Availability: Copies available for loan: [HD9981.5.L68 1999 ] (2). Actions: Add to cart (remove)
	2.	Managing services marketing : text and readings by Bateson, John E. G; Hoffman, K. Douglas. Edition: 4th ed.Publisher: Fort Worth : Dryden Press, c1999Availability: Copies available for loan: [HD9980.5 .B38 1999] (3). Actions: Add to cart (remove)
	3.	The management and marketing of services by Mudie, Peter; Cottam, Angela. Edition: 2nd ed.Publisher: Oxford ; Boston : Butterworth Heinemann, 1999Online Access: Table of contents \| Publisher description Availability: Copies available for loan: [HD9980.5 M83 1999] (4). Actions: Add to cart (remove)